Listed below are examples of copy I can create to help your business ...
Email Ad
Macys Men's Sweater Event -Spec
​​Strategy
Client:
Macys Department Store
Challenge:
Macys wanted to increase sweater related revenue to men (aged 28 to 45) by shopping at the store's local stores by appealing to men based on savings and on style of the sweaters.
Solution:
I wrote an email to mean whose names and addresses are on hand from prior sales. The ad reminded these men that winter weather was on the way and that they can also reap a benefit of up to 40% off regular price for named brand sweaters but that that (a) had to do so between a certain range of upcoming dates and (b) the sale had to take place at a local Macys store. A button in the ad could be clicked by the reader and local stores would appear if their zip code were inserted before clicking the button.
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Subject: Name-Brand Men’s Sweaters Up to 40% Off Price if Bought 11/8/2024 Until 11/10/2024
The cool fall weather is on its way. That means foliage, football and fun!
Take advantage of that autumn weather and also on great savings.
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Get ready also to pay less for top name brand sweaters like Ralph Lauren, Calvin Klein and Hugo Bass (among others) for up to 40% off.
Be comfortable kicking through those colorful leaves ... and look great as well.
Click the button below to find the Macy’s Department store nearest to you, and go there to make your purchase … but be sure its between 11/8 and 11/10 to take advantage of our huge discount.
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{Image of Button}​
Sales Letter Ad
Books4You.com-Spec
Strategy
Client:
Books4You.com is a company that sells textbooks to college students and also has a "buy back" program that pays students via visa card (or provides a credit against the cost of new textbooks purchased) for used textbooks that the same students no longer need or or no longer use.
Challenge:
Students that are interested in selling their used textbooks must use the webpage Books4You.com URL for the buyback page to process their order(s). They must be incentivized and clearly instructed on how to do so.
Solution:
I prepared a sales letter to those students Books4You.com identified as previously having purchased textbooks from the company. A letter was enclosed in each new book that was delivered to the college student advising the student that they can get quick cash or instant credit against new purchases they make by tendering their unused textbooks merely by following 5 steps clearly listed in the letter.
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Steve Student
College of Hard Nox
Main Street, USA xxxxx
Dear Steve:
Thank you for the purchase of your new textbook.
Now how would you like to make money by selling us the textbooks you no longer use?
With school just starting, we are aware that many students have significant expenses, including the cost of new textbooks like the one you just purchased.
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Why not make money by selling your old textbooks that you no longer need?
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Here’s how it works:
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Log on to Books4You.com/buyback and provide information on your old textbook(s)
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We will quote the most competitive price for you to see
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If you then agree to sell us your book, you can opt to receive either a Visa gift card or a credit on Books4You.com equal to the sale price. Your choice
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Free shipping is provided for returning your old textbook(s)​
Steve, we know college is expensive. If you want to get some quick cash right away for the sale of your unused textbooks, act now by logging onto www.Books4You.com/buyback, and follow the steps outlined immediately above to get your money.
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Sincerely Yours,
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Dr. Otis P. Driftwood,
CEO, Books4You.com
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Webpage Ad
Kensington Cat and Dog Home - Spec
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Strategy
Client:
Kensington Cat and Dog Home is a non-profit animal shelter founded in 1901. The shelter takes in dogs and cats that require medical treatment and rehabilitation and rehomes them. It relies on donations to assist these animals.
Challenge:
Increase the number of donors who make regular monthly donations, inasmuch as Kensington relies on donations to care for the animals it shelters.
Solution:
I chose to write a webpage ad using a desperate tone of voice, to draw upon the emotional sentiments of the targeted audience whom we knew to be animal lovers, and asked that they act as "heroes" and donate new funds to the shelter. I listed in bullet point format the benefits that clearly distinguish Kensington from other shelters portraying the shelter as more humane. Popup included for ease of use by would-be donors.
Subject: Kensington Cat and Dog Home webpage ad for animal donations
Nothing is perfect ... except cats and dogs.
Please save those in danger. Now. ​
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Kensington Cat and Dog provides food and shelter for homeless and sick animals. We desperately need new donors to provide monthly donations for these helpless animals to survive.
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It’s been said that perfect companions never have fewer than four feet. Please help us support these wonderful companions.
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So many sick and abandoned animals arrive at Kensington Cat and Dog Home each day, and while we lovingly care for each animal, financial support from new donors is needed to continue our efforts. We differentiate ourselves from other animal rescue homes by doing the following:
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Kensington never puts any animal to sleep even if they are not adopted in a specific timeframe.
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We provide ‘round the clock’ care for any sick animal
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We provide only the best food and medicine to all dogs and cats
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Please sign up today as a new monthly donor by using our new website: (www.Kensingtoncatdog$.com)
Please make your first monthly donation immediately. Click below to register and make your payment. Help save lives now.
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Strategy
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Client:
Williams-Sonoma is a high-end home furnishing and gourmet cookware retailer, known for its stylish products and customer service.
Challenge:
Williams-Sonoma was launching its new “Primo” cookware product to attract a target audience comprised of young adults, aged 22-30.
The challenge was to entice young adults to view the product online and then to buy it either online or by going to one of its stores to purchase.
Solution:
Knowing that the target audience was focused on both affordability as well as cookware performance of the cookware, I emphasized those portions of the Primo advertisement to draw the reader’s attention to those two elements – i.e. the reasonable cost and the restaurant-quality composition of the cookware.
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(1st Side of Ad)
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Get the most value for your money. Williams-Sonoma Primo Cookware is for those who love food and want to cook and share it with your date or with your friends on game day.
Primo means cooking deliciously-cooked restaurant quality food, and lower prices for cookware. It was designed with you in mind.
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Stop by any Williams-Sonoma store or visit our website (williams.com/primo.com) to view our enter cookware line. Scan the QR code below,
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(2nd side of Ad)
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The new Primo cookware. Created and priced for those who want excellent value and gourmet food. Easy on the wallet … and adds taste to the pallet.
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Visit Williams-Sonoma.com/primo to view our enter cookware line and to get more information about Primo.
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QR Code
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Click the "Contact" button below for a free 30 minute discussion.
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Direct Mail Ad Williams-Sonoma "Primo" -- Spec
